Industry executives who participated in our first general session today batted around the topic in a discussion about which model would prevail: communications-first applications that integrate business and productivity capabilities, or business applications that integrate communications and collaboration as commoditized features and functions. This has become a perennial question, once reflecting a pipedream of a concept and now, increasingly, a business decision. The discussion around programmable communications continued this afternoon, in our breakout session spotlighting winners of our third-annual TADhack-mini, which took place this past weekend. Sponsors for this year’s event were Flowroute, a West company; Apidaze by VoIP Innovations; and TeleSign. Each sponsor awarded prizes for developer teams that created a variety of communications-fueled applications that spanned use cases in healthcare, emergency services, tourism and travel, and dating/connecting socially with others. These winning apps used communications APIs to solve a variety of real-world problems like bringing efficiency to hospital room and patient management and getting real-time translations via SMS when communicating abroad. Untangling Services, Microservices, Functions Tom Nolle June 27, 2019 Understanding applications in the cloud era takes deciphering the terms of modern software architecture. Particularly spurred by the team-oriented, workspace-centric collaborative hubs such as Cisco Webex Teams, Microsoft Teams, RingCentral Glip, Slack, and so many others, business and productivity capabilities are becoming common fixtures with communications and collaboration applications. On the flip side, depending on use case, embedding communications into a business application – think Salesforce — has become equally as appealing — a commoditization, if you will, that doesn’t always sit so well with folks that have built their careers around the communications stack. But, as we heard from industry leaders participating in our kickoff general session, focused on exploring the way forward in communications and collaboration, communications as a standalone category is here to stay. After all, communications — particularly voice — is the single application that spans the corporation, as we discussed during the session. Regardless, panelists agreed, whichever way ends up dominating – if such an end state is ever possible – shouldn’t matter. What’s important is that a decision, whatever it might be, is made with the goal of better serving the business. Twilio Says, ‘Let’s Keep the Conversation Flowing’ Beth Schultz August 08, 2019 The cloud communications platform company showcases two new APIs aimed at improving conversational engagement for messaging and phone calls. As CIO at Lazard, an asset management firm, Carmine Lizza is seeing his organization through such a communications rethink; and our other panelists — Darryl Jackman, a business automation developer at Marine Rescue Technologies, and Benn Wolfe, team lead for communications technology at Quicken Loans — are helping to foster and expand a developer-oriented mindset at their companies, too. The consensus among them: Such efforts are well worth it for the agility they allow. Plugging Into the Power of APIs Gary Audin June 07, 2019 Evangelist Roy Kurver shares on the importance of APIs for communications today. What Role Will Integrations, APIs Play in the Evolution of UCC? Todd Carothers June 27, 2019 RESTful APIs are bringing a wave of change to the communications industry. With the conference program having kicked off this morning and the Expo floor now officially open for business, Enterprise Connect 2019 is in full swing – and already a few big questions and themes have bubbled up that will no doubt keep percolating throughout the week. One of them took center stage in our opening day general sessions: Where are we headed with all this talk of communications APIs and open development platforms for communications? Log in or register to post comments network-3537401__340.jpg With three days to go, we’ll no doubt be hearing lots more about the continuing evolution in communications as Enterprise Connect 2019 unfolds here in Orlando. We’d love to hear what’s catching your eye! Share with us via email, in our mobile app, or on Twitter, with hashtag #EC19!Tags:News & ViewsFuture of CommunicationsAPIs & Embedded CommunicationsAPIs & Embedded CommunicationsCloud CommunicationsCPaaSDigital TransformationEnterprise Connect Articles You Might Like Leading the Way to a Developer-Focused Future Beth Schultz April 29, 2019 Creating a developer mindset isn’t easy, but it’s an imperative as communications and collaboration technologies become increasingly software-centric. See All in APIs & Embedded Communications » This “API-zation” thread continued in the second general session of the day, but this time we tackled the topic with enterprise IT professionals and from an organizational perspective. With communications essentially available as digestible chunks of code, what changes does that bring upon traditional IT structures? Certainly, the need to deliver and support real-time communications (the traditional stuff) doesn’t disappear. But being able to leverage communications APIs and bring the company forward digitally is becoming a requisite skill set, too.