Kingston, Jamaica: Sagicor Group, the organisers of the annual, Sagicor Sigma Corporate Run, is expanding its reach in 2016 with the goal to raise $50 million, almost double its 2015 target. This in an effort to strengthen three beneficiaries: Children with Cancer across Jamaica, the Jamaica Cancer Society and the Black River Hospital Pediatric Unit. According to Vice President of Marketing at Sagicor, Ingrid Card, “The well-being of our children has always been the main focus of the Sagicor Sigma Run, now in its 18th year and we will continue this year as we aim to assist with the treatment of children who are afflicted with cancer.” “We have expanded our focus this year to include the Jamaica Cancer Society, as we aim to purchase a mammography machine for their mobile screening programme. We embrace the corporate companies and individuals who have joined us on this mission and have confirmed their participation in this year’s Run event,” added Card. “We are collectively and through the donations from the public aiming to raise more funds so our beneficiaries can receive the assistance they need,” said Card. The Run event, scheduled for Sunday, February 21 will cater to 25,000 runners, walkers and wheelchair participants. Over the years Sagicor, through the Sigma Run has donated approximately $166 million to child related charities and this year the company has set out to meet its biggest target yet. Donations to support this year’s beneficiaries can be made via pledge forms, local donors may make cheques payable to Sigma Run 2016 and deposit at any Sagicor Bank location island wide or deposit cash to Account Number – 5502392157. Information on how to register a company team or individual can be found via Sagicor Group Jamaica’s website: https://www.sagicorjamaica.com/aboutsagicor/sigma-run/how-to-register, by calling the Sigma Run secretariat at 936-7843, 936-7361 or 936-7262. The Secretariat can also be reached at email at SGJSigmaSecretariat@Sagicor.com.