Advertisement The new HP Officejet Pro 8500A e-All-in-One series and HP Officejet 7500A Wide Format e-All-in-One were designed for businesses looking for a wired or wireless all-in-one that offers impressive results and efficiency savings. For example, the HP Officejet Pro 8500A e-All-in-One series provides 50 percent lower cost per page compared with laser printers.“We are making web-connected printing the new industry standard – first for consumers, and now for small business,” said David Joseph Ryan, Vice President, Inkjet & Web Solutions, EMEA, Imaging and Printing Group, HP. “With the addition of HP ePrint technology and HP print apps to these new HP business inkjet printers, small businesses can significantly improve their productivity – both in the office and on the go.”HP ePrint technology gives each printer an email address that allows easy printing to the office while on the go, and convenient printing for clients or colleagues visiting the office – no drivers or software necessary. – Advertisement – To protect customer privacy and security, each ePrint email address is unique and will never be distributed unless a customer provides it to others. HP is also using industry-standard anti-spam filters to protect customers from unwanted use, among other privacy and security measures. The email address also can be reset at any time. Plus, customers can set a “white list” to ensure they only receive prints from a select list of email addresses.HP print apps enable HP business customers to print web content without a PC. The print apps are accessible directly from the printer’s touchscreen display, enabling them to enjoy services such as:Business customers will enjoy print apps directly from the printer touchscreen with services such as: Google Docs for easy document scanning to the web for printing at a later time; Box.net to scan, share, manage and access business content online; Biztree for immediate access to business forms such as invoices, contracts, receipts, legal agreements and checklists. Applications availability in the coming weeks may differ from country to country.Meanwhile, HP Imaging and Printing Group(IPG) Channel Manager English Africa, Sherifa Hady, stated that the company actively supports its customers and business partners to avoid falling victim to counterfeit. For this, HP offers various education resources, including up-to-date details and information in many languages on the HP Anti-counterfeiting web pages (www.hp.com/go/anticounterfeit).“HP supports local law enforcement authorities to help dismantle illegal operations that manufacture counterfeit printing supplies for HP printers globally. In the EMEA region, from the end of 2008 through October 2010, HP helped authorities seize over 5.2 million finished counterfeits and components. In HP’s fiscal year 2009 alone, the number of illicit items seized represented more than twice the amount confiscated in the previous year” said Ms Hady.Globally, over the last four years, HP has conducted 4,723 investigations in 88 countries resulting in 3,733 enforcement actions (raids and seizures by authorities) confiscating over 47.23 million units of counterfeit products and components. Investigations and actions have occurred on every continent except Antarctica.According to the Business Action to Stop Counterfeiting and Piracy (BASCAP), the estimated market for counterfeit merchandise is $750 billion globally. The Imaging Consumables Coalition of Europe, Middle East and Africa (ICCE) indicates that there’s an eight percent counterfeit rate in the nearly €30 billion market for printing consumables in Europe, the Middle East & Africa (EMEA).