O2O catering business takes down to earth. Recently worked with the team to do under the Changsha market line of food and beverage research, in order to understand the business of the current food and beverage O2O service approval and cooperation. The number of samples collected a total of 50, including the investigation of the dimension of coupons, buy, shop, activity marketing, WeChat / micro-blog marketing, customer interaction, booking and other aspects. Although the number is not large, but has exceeded the minimum requirements in the statistical sense, I hope a little reference value for practitioners.
buy coupon recognition is high, brand marketing or into a new trend
our survey results show that:
(1) all businesses, has done a coupon of 28, accounting for more than $56%, but did not do so, but there are still 12 approved coupons, accounting for a total of more than 82%.
(2) has been carried out to buy the group has a total of 34, accounting for more than $68%, but did not do to consider to buy the group has a total of 2, accounting for more than 72%.
(3) is very interested in exploring the shop has a total of 8, accounting for more than $16%; interested in exploring the shop has a total of more than 21, accounting for the proportion of up to 58%. And very interested in considering the interest of purely subjective judgment, can you tell me what is for reference only.
(4) highly recognized and interactive value of the user has a family of 9, accounting for more than the basic recognition of the value of the user interaction has a total of 18, accounting for. Same for reference only.
(5) highly recognized activity marketing has 25, accounting for more than 50% of the basic recognition of the activities of the marketing has a total of 1, accounting for more than 52%.
(6) has been doing WeChat / micro-blog marketing has a total of 16, accounting for more than $32%, is considering doing WeChat / micro-blog marketing has a total of 6, accounting for more than 44%.
(7) highly recognized booking services have a total of 3, accounting for more than 6% of the basic recognition of the reservation service has a total of 14, accounting for more than 34%.
from the above survey results we can find that the restaurant for coupons and buy mature O2O cooperation mode of acceptance and acceptance are very high, and more popular. WeChat and micro-blog and other means of social marketing, the restaurant also has a certain degree of attempt, but the proportion is not high, the majority of restaurants to prove that the new media marketing is still not enough attention or do not know how to operate.
in addition, the restaurant reservations this new service model has yet to be tested, the main difficulty in the implementation of market education and implementation considerations. Listen to the Guangzhou sand water do catering friends said, after the cooperation in the public comment and Tencent, comment booking service for businesses really began to charge, and charge a commission of 5%, my friends complain incessantly.
addition, it is worth mentioning that the catering business for free exploration shop, user interaction, marketing activities, such as O2O services in the form of a comprehensive acceptance of more than 50%. From the side reflects the business of their own brand promotion needs, hope that through interaction and activities, increase the user