Jewelry stores operating strategy

jewelry is very popular with female friends, many women in the jewelry store when more or less will buy some of their favorite jewelry. Want to invest in entrepreneurship, open a jewelry store is also a very good choice. So, how to open a jewelry store? What skills do you need? Let’s take a look.


decoration principle


1. shop: to reflect the feminine feeling, to create a soft and delicate atmosphere of women, it is best to have light, music.

2. shop: to eye-catching, visual impact, attractive, so that consumers at first glance.

3. Name: novel, close to consumers, and the overall style of the decoration.


cost estimationEstimated cost:



stock management

for the shop, purchase should consider the following questions:

1. purchase cycle: small adorn article is updated small items, so the purchase cycle is relatively short. Can be considered a day or the next day to buy, at least to ensure that once a week.

2. purchase: according to the financial strength, sales and.

3. sources: big wholesalers, Guangdong, Zhejiang and other places of the wholesale market accessories are abundant species; there is also a part of the purchase directly from manufacturers there, there is a part of active door-to-door sales personnel.

4.  purchase, how to fully meet customer needs? First of all, to let the market experience of the procurement staff to purchase, they feel the jewelry market as a whole and consumer preferences more accurate. Secondly, we often go to the jewelry wholesale market, understand market trends. Third, the business, the sales staff to communicate with consumers frequently, and to understand the customer needs timely feedback. Finally, you should also read newspapers, magazines, TV programs and so on.

ideal stock: according to experience, the initial purchase of 40 thousand yuan to 50 thousand yuan, can take 40 square meters covered with stores. Then "Sanjin" (i.e., a month to keep the total stores, jewelry 30 thousand yuan each month on average 10 thousand yuan of goods).

The above is the